Why we chose to use stop frame

Alanah and I chose to use stop frame after some problems we had with getting access to the film cameras school provide, because of my partner becoming banned from using the film cameras, we decided to purchase our own as we thought it would be more convieniant and better quality. We then started to experiment with mine and Alanahs still cameras. The quality made so much difference, and the jerky movement of the camera as we changed positions when taking photos matched the beat to our music perfectly. We could also experiment with better angles.

After filming 1hour and 45minutes of film, we watched over the footage we had already filmed, the footage was dark and grainy and we knew we would get marked down for this greatly.

We decided that the stop frame animation works better with the genre of music, the beat is fast and now we have the option to get transitions of the beat.




 

Equipment we used

Serif Page Plus 11 - for ancillary tasks


Nikon D40 and Sony DSC-T300 - for stills


Apple Mac and Imovie - for editing

Canon mini DV film cameras - for shooting

We used the filming camera to start off with, we filmed 1hour 44min and 50seconds of film, because the quality wasnt very good, we have only used two peices of shooting material in our video which was the red hand being set alight by using purfume and a lighter, we also used the motorway using the other film camera.
We decided to use stills for our video. The quality is so much better, we could even use dark locations or dim lighting because the camera still picked up enough light and was of good quality.

Digi pack

A little bit about our artist

font

This is a font cloud me and Alanah created, we did this to test out some fonts that we liked.

still images/ story board

All images displayed like these are our story board. Because we are using hundreds of still photos, it would be unpractical for me to draw out every single photo.
As you can see we have a lamp seen in different camera angles, medium close-ups to long shots. This is so when seen as a video, it would give a jerky effect to go with the beat of our fast paced music. The images are of a lamp going around a house plugging itself into different plug sockets. This is a representation of cheating. Me and Alanah, seeing as our video is concept based, decieded to do something 'out of the box'. A lamp should only have one plug socket to gain energy from, so to represent cheating we have it stealing the energy source from other plugs, heading its way upto a bedroom.



From all our planning below, this is a big change, the idea cae out of nowhere. We thought that having lots of different lights would look odd when put all together, sort of like we just placed anything anywhere, and we werent sure how to make them not look random. So we came up with one main light source which was this lamp and the idea behind it so again... it wasnt random! We then thought if we had a main light source, we could use different ones now and again in our mucis video such as a candle or fairy lights and car lights of the motorway. I feel this idea was decided abit to late but i have confidence in me and my partner that we will finish it for the deadline!

email to Evelyn Burke

We emailed Evelyn Burke to see if she wanted anything in particular to be put into our digi pack. We also thought by not asking her or writing the wrong information we might offend the artist , which is the last thing we want to do.

digi pack ideas

This is a template layout for a digi pack which we searched for in pdf form, we are going to use this design to help plan out our digi pack.







Idea one:

This is our first draft. Here we are playing around with colour, font, and the layout of our digi pack. This is unfinished as we are not sure and still planning on what we will have inside. At the moment we have chosen to have the lyrics to 'Red Hands' the track we are making our music video too. We have chosen the photo of sparklers spelling out 'red' for the photo at the back, inwhich lyrics will be placed around the word. The front image is of Alanah with a red hand print on her face.




Idea two:

The font 'Georgia' in italics has been used in both ideas.

Cd cover

Just taken some images with my SLR camera on slow shutter of the word RED spelt out in sparklers, this captured the light of the sparklers and spelt out the word. As the photo was backwards I had to edit it to rotate.

I also tried spelling out the individual letters, these are them with out editing/ rotating

Filming

I have just been out filming, I took still images of the motorway slowing down the shutter to make a really good effect which emphasises the light from the cars, I also used another effect by playing with the light exposure meaning although the time we captured these images was in the pitch black, it detects light more so it looks like it is light. Alanah and I planned to record the sunset but we have not been lucky enough to catch this so if I use the still images in our music video and speed them up,it gives the same effect of the motorway in the day time turning to night time, I'm really pleased with the out come and the quality of the images.
I also recorded a fifteen mins of the motor way, and me and Alanah have decided to not use the school cameras as the outcome of the new one we purchased is of higher quality and standard.

Stereotype and ideas

Me and Alanah have come to the conclusion that the target audience for our music video is teenagers and young adults, both sex (but mostly women) of between the ages 14-30. We have chosen to aim our video at this age group so we chose to have our video a concept based video. This is because it will suit the wide range.
I felt that the actual sound of the music appeals to a female audience more than a male audience, this is because she has a delicate, feminine voice, the start of the song to me also sounds like a twinkle noise, the music doesnt have a heavy beat to it, and is quite relaxing to be honest, this is why i dont think it will appeal to many males.
But me and Alanah plan to still have our video concept based, with the star motif of lights, and red hands throughout the video so it suits both sex.
We have letely decided to have a singer in our video. This is because we were finding it quite hard to connect all the different scenes we had recorded smoothly and so it didnt look like a slide show. It is hard to explain, but we didnt think this was working aswell as it would if we had someone in our video.
Currently we are undecided weather Alanah will mime or to get someone else to do it. But our aim is to have a modern fashionable young woman, to attract and relate to our stereotype.

At the moment our ideas are to have the opening of the music video with the dolly shot of the lights one by one flickering on, as the camer moves along the floor, the camera with then slowly focus up to a young woman standing in attractive but not revealing clothes infront of a floral or patterned piece of material to set a scene. We then can use layers on an editing effect on the macs and fade the video out underneath the woman singing, and then switching, so the woman will fade to the back and the other scenes will be he main focus.

I feel this will work really well, and I am excited to see the end result.

Our progress

This is our list of dates for when we are filming what.
Unfortunatly because Alanah cannot take school cameras out, and I was ill on the last day of term, we are a week behind. We are still very organised in getting our shooting done, but we have had to make alot of changes, espeically from the rain we have had!

Dates;
Friday 15th October - Car Shot 'Traveling' capturing surroundings around us, and editing the speed.
Tuesday 19th October - Glow Sticks and Sparklers
Sunday 24th October - Motorway shot, woods also?
Tuesday 26th October - Dolly shot as well as bedroom
Wednesday 27th October - Amusement lights down at South-end on sea
Friday 29th October - Woods Shot as well as Glitter/ Red hand prints
Sunday 31st October - Glitter Falling as well as woods shot

Unfortunatly the shooting schedual has changed, and at the moment, this is out progress in filming.

Friday 15th October - Car shot 'Traveling' capturing surroundings around us, and editing with the speed. This is done.
Tuesday 19th October - Glow sticks This is done, we were unable to get sparklers because neither of us were 18 and we couldnt find any on sale.
Sunday 24th October - Motorway scene of cars lights driving by. This is done.
Wednesday 27th October - I turned 18, but sparklers were not on sale yet.
This is when Alanah was baned from the cameras, so we were not able to record for a while.
Monday 1st November - shots taken with red hands printed on Alanahs face.
Thursday 4thh November - Location shots.
Tuesday 9th November - new camera was brought, motorway scenes and sparklers were filmed. This is done.

Filming

Last night unfortunatly was really bad weather, so i did not want to risk the camera in the rain getting soaked. I have brought 100 sparklers, some plain and some coloured.
I took photos of what I aim to do last night on a normal camera. I had the idea of having a still image of the sparklers spelling out the word 'red' which links into our track name, I can do this my slowing down the shutter on the camera, I think this would look really nice at the back of the CD album, with the photo of Alanah with a red hand print on her face for the front of the CD cover.
I am going to film the sparkler scene tonight, take some still photos, and re-film some of the cars under the motor way bridge in welwyn now the camera quality is so much better!!

Problems!

We are starting to have problems with the camera we are using. Because mine and Alanah's main focus is to capture light in our music video, it is so hard to capture the image without it being grainy and generally a bad quiality caption. So yesturday I went out and brought a decent video camera with much better quality. This will make it alot easier for me because my partner has been banned from using the school equipment, meaning we dont have limited time in using the cameras and have the annoyance of booking it out and in every day. I think this will make mine and my partners project work so much more better.

Filming

both me and Alanah went out Saturday night to film at Baldock bypass, unfortunatly the road was really quiet, so we then decided to move to a different loacation, to a motor way bridge. This worked well as it was really busy, the only problem we had was the quality of the school cameras, the camera would not focus properly. When we went to edit this scene of out music video, the effect of this did work really nicely, we cropped the extra empty space around the motorway, so the screen was filled more with the lights from the cars. We made the music video play backwards and sped it up. This really fitted to the beat of our music.

Idea for CD cover 1

My partner Alanah Sullivan took some photo's for the CD cover, this is just one example of our idea's. We struggled with the glitter so we thought of using cellophane and printing a red hand over the top, w also thought of using a pane of glass and printing the hand over it, then holding the glass over whilst we take a photo.

presentation

Last week, me and my partener Alanah presented our ideas to other media students.
We had our blogs on show, we handed our lyrics out so they can have a look and we had our music playing in the background. We were recorded by a teacher, to our advantage of putting the recordings on to our blogs.

We showed the class;
-The locations we will use and why
-How we are going to match visuals to lyrics
-What our star motif is
-Our editing ideas
-Camera shots we will use
-And transitions.

The class gave us feedback about our ideas, every single one of them was possitive.
We were inspired by a few ideas, when the words 'red hands' are sung, to have a red hand presented. I expalned this idea, and thought of having a clentched had (so you cannot see anything on the plam) and to have the hand painted red. And when the lyrics 'red hands' come on at the begining of the song, as it is repetitve, to have the hand quickly release their hand at the camera, so we see flashes of red.

The advice we took also, was to think more on our transitions, which is what we will work on.

This was very helpful to get an opinion on a target audeince which is right for our music video feedback.
Me and my partner are very confident now, and are excited to get filming this week!

Textural Analysis

The director Anothony Mandler has made sure the music and visuals accuratly match together, by having every cut matching to the beat of the music. I counted 54 cuts in the middle of this video. The cuts are a lot faster than you think; I counted this four times to make sure I was accurate.
We see close-ups of the artist Rhianna throughout this music video, we also see Laetitia Casta (the woman with Rhianna) eyes and other features of her face in a close up. The direct address used from both girls in the video engages the audience, especially male watchers. The notion of looking influences the audience to look at them, with their seductive poses and body language.

This music video is narrative based; the video represents a love story between two young women, creating a lot of tension in the music video, and a seductive nature.

Our locations

Alanahs Bed room will be the best place to film our fairy lights shot, as it is big and open it's going to be easy to shoot and have us two in the room and the camera on the tripod. Here, also we will have no problems with lighting as we will be incontroll of how light and dim we have it.

-Alanahs living room

We want to use this location because it is quite a big open area with enough space to place our lights/lamps all around the room. Because her floor is wooden flooring, we can easily use a chair with wheels to create a smooth piece of film when capturing the lights, instead of carpet which would not work aswell.

With the white walls, this will make the audeiences eye focus onto the light turning on, and will be brighter when filming, so this aswell is another advantage.

Because we are in controll of the lighting, we will not have any issues of it being to dark or too bright.

-Digswell Woods
I know this woods really well, so i have lots of places we can go to film.
The main place will be the carpark. My car will be parked facing down the pathway at dusk.
We will have to film this at the right time, or it will be too dark disorting the image, or too light meaning to will not be able to create the siloutte.

The carpark is right behind this pathway, so when i park my car and put the full beams on, i can shine it down this pathway, to create the silloutte.

I like this because it has a big open space and we can use the benches to create different angles. I was thinking for this set to have sparklers being moves around in somebodys hands really fast to create a good effect of light.











- Motorway
This motorway is opposite the woods where we are also filming in, so this fits into our scedual, and because this location is in welwyn, it is quite far from where Alanah ( my partener) lives, so to film this all in one day will be a huge advantage.
We want this motorway bridge because

Camera work and editing ideas

Our music video is going to be concept based. We feel this would compliment the music and the lyrics.

The niche we are creating is lights, we want to capture as many lights we can in our music video, we think this suits the music and will be different to attract the audiences eye.

Our ideas so far;
Dolly shot - Lots of lights placed round a room, we will have an adapter to plug the lights in when the camera reaches them. We have to do it like this because otherwise the camera will get us in the shot running to turn the switches on. We will have a chair with wheels on, with someone sitting on it with the camera, slowly capturing all the lights, so it is smooth and constant. Whilst the other person will be switching the plugs in as the camera reaches the light.

We will be using my car in a darkened place, with my full beams on with someone infront of the car. Creating a siloutte effect, we are hoping it will rain also, as we feel that will create a good effect, and suit one particular part of the music where the song sounds like raindrops.

Motorway- we will be standing on a motorway bridge looking down at the cars, we will have the camera on a tripod. This will take a long time, as we want to capture the sun going down and the lights rushing by, so we need to speed the filming up.

Fairy lights- The two of us are in a dimmed bedroom wrapped in them, we are going to film for a few seconds, then pause the camera, move positions, and record for a few second. This will take a lot of time and we will have to edit us out of the shot when we go to pause the camera. But the outcome will be really effective, with two people wrapped in lights dotting around the room getting closer and closer to the camera. I had the idea of becoming closer to the camera from one of Lady Gaga's videos ( bad romance).

Rain- I found a video of rain pouring ontop of a hard flat surface from a particular angle, it looked really effective and i staight away wanted to use it for my music video.
I thought of having headlights bleaming at a table, or have mycar parked under a street lamp, and capturing the same image as they did. This would really suit the beat to our music we have chosen.

Streetlamps- We want to capture a steretlamp flickering, and it have it at the end of our msuic video, i think this would be a good image to fade our music at the end.

Stea,- My last idea so far, is to capture the steam of something using a light.
I saw this the other day, and i thought it looked effective, espeically as our music video is going to be very abstract with the niche of lights.

Lyrics

                      

Red Hands

Verse 1:

I’ve been caught red handed                               Red hands blurred, then focusing in.

I’ve been caught in the act                                    Red having connotations of danger & lust

I’ve been caught red handed                               Having a girl on a bed, matching lyrics to

I’ve been caught breaking your rules               visuals 

I’ve been caught in bed with                               Bedroom shoot ( fairy lights )

I’ve been caught in bed with                               Jump cuts of the bed scene

I’ve been caught in bed with

Another memory

Pre Chorus:

So pull the sheets and lets forget everything that you’ve just seen,

So pull the sheets and lets forget ‘cause

Chorus:

I, I don’t know what to do,

I don’t know what to say anymore

This house is always open,

I, I’ve been told what to do,

I’ve been told what to say for a little too long

Here we go now

Verse 2:

I’ve been handed in and

I’ve been asked to explain

Why I’m caught red handed,

Why I’m caught breaking your rules

It’s a little harder

What you’re trying to admit

When you’re caught in bed with,

Another memory

Pre Chorus:

So pull the sheets and lets forget everything that you’ve just seen,

So pull the sheets and lets forget ‘cause

Chorus:

I, I don’t know what to do,

I don’t know what to say anymore

This house is always open,

I, I’ve been told what to do,

I’ve been told what to say for a little too long

Here we go now

Bridge:

Here we go now (X16)

Go now go now go now go ‘cause

Chorus X2











To attract the audiences eye with the notion of looking, we are going to have a shot of red hands, it will be blurred so the audience is interested to see what it is, then slowly become in focus.
We will havwe direct adress when we are wrapped in fairy lights comming closer and closer to the camera which will be on a tripod.

Branding

Branding can be done through stickers, badges, posters, lighters, flyers and so on. They work to establish a brand identity of the artist/band because everytime we see there logo we can identify who the band is.

The merchandise are successful, they create a niche because of the colours the band have chosen, the style of the item and what items they wish to sell.
It advertises the band, and gives fans what they want (something more than listening to their music).

Creating a niche

Artists have their own individual aspects to their music. They do this so they are different to attract us as an audience.

A niche can be created in different catagories.

Camera effects
As with any moving image text, how the camera is used will have a significant imact meaning
-Camera movement, angle and shot distance need to be analysed.
- Camera movement may accompany movement of performers. (walking, dancing ect)
-The close up prefominates, this creates a sense of intimacy for the viewer. It emphasizes half of commodity on sale ( half music, half artist) For example Robbie Williams sells his brand with his name along side his music. Lady Gaga sells on her image and her name. They both offer something different because of their look, another example is Jedward, this their unique hair styles.

In order for our music video to be successful, we need to be different and creative.

A good example is 'The dark of the Matinee- Franz Ferdinand'

Digital Effecrs/Editing

Play with original images to give audience a pleasurable effect ot disturbing split screens, colouristion and blockbuster film style CGI.

Radio head- street spirit (1996)
Their video has a contage editing, with fading in.
Slowing motion down of liquid being thrown, slowing down objects been thrown, wind effects with fan, dog barking, breaking of glass slowly.
lighting- dark, black and white.
Someone in some shot was fast and one was slow.


Star- Image MotifsRed hot chilli peppers icon appears alot throughout all their videos, websites, CD covers and magazines. This is brand identity. This doesnt always have to be an icon though, The Gorillaz for example are well known for their annamtion on music videos, CD covers ect. This is how you create a niche, something the audience will recognize you by. It can range up to anything, it could even be a certain colour or certain word that is repeated, ect.
PromotionA promotional package includes
-the song (their lyrical themes and musical structure/genre)
-The record covers (singles and albums and image of the star they present)
-Media coverage (from interviews about career and private life through tabloid gossip)
-Live performance (image through stage show) Lady gaga for her crazy costumes and hair styles, Robbie williams started hanging upside down, Blink 182 which i saw at Reading festival 2010 played the drums whilst being rotated upside down. The more memorale their perfomances are, the more they are advertised.
-The music video, which may draw upon the image presented in each of the other aspects.



Re- Construction of image
Can lead to different idea, that havent been done, meaning you can create a niche, which attracts the audience to your music.

VoyeurismThis links to notion of looking, we have to be influenced to look, for example men like looking at attractive women. A powerful controlling gaze at the objectfied female on display. In music promotions, the female on display has been a staple element.
This supports Goodwins theory as he said women tend to have ody parts exposed, and direct adress makes people stare.

Crazy In Love- Robbie Williams

In male performances, the idea of voyeurism treatment of the female body is often with the use of dancers flattering the male stars ego. (Robbie Williams is in the center) because the female dancers look at him, the audience is automatically influenced to look at him too.

JJ Hampson

JJ Hampson
Folk / Acoustic / Pop



I made a myspace account, and i wrote as my 'about me' ' Hello, im not really a myspae user, i use facebook and twitter, but i have re-joined because im looking for unsigned artists to use for my A2 project, i need to create a music video to a piece of music, so if you could recomend any artists to me that would be a great help thanks :)'

Unfortunatly nobody suggested any bands to me, so i spent a good hour and a half going through myspace music. I came across three bands i really liked. Unfortunatly only one of them replied, but im really enthuistic about using his music. I have already had some great idea for the video in my head and cannot wait to experiment them.

I am working with Alanah Sullivan in this project, and we decided to pick a few bands we like, email them and then decide which ones we will use, and if we have enough time we could do more than, or even take a bit of the music from every track.

This is my email i sent to JJ Hampson asking permission to use his music, and his reply is also there. If you click on the photo it will come up bigger on your screen :)

Me and Alanah both emailed a couple of artists. We were left with two that replied to us, giving permission for us to use one of their tracks. We did not use this artist above in the end, because we thought we could match alot more lyrics to visuals using Evelyn Burke, and would be alot more successful using her track.

Narrative/Audience/Genre Theory

Goodwins Theory

Andrew Goodwin came up with a theory for music videos

- A relationship with the music and the visual motion movie. The visuals trying to illuminate, amplify and contradict the music. The editing can be influenced buy the pace or tempo of the music video.

- Music with a particular genre may have their own style of music video or iconography, for example a heavy rock band making their music video of them on a line stage performance.

- Record companies are demanding that music videos include lots of close up shots on the main artists or vocalists.

- The artists can create a star iconography throughout their videos, which can then become their stage image aswell as music video image, for example Lady Gaga uses obscene videos but also on stage her style is still inappropiate style and unique.

- There is a good chance that videos use intertextual references to either music videos, films or Tv texts.

- In some music videos there is references to voyeurism , esspecially for treatement towards women, there is also the effect of the notion of looking, this is by use of the cameras, shots also screens withon screens.


The notion of looking;
Andrew Goodwin suggested in every music video there is a refernce to looking.
For example;
-screens within screens. ( bad day, red hot chilli peppers)
-telescopes
-eyes
-mirrors
-looking glass
-indirect/direct adress
-voyeurism (Made to look at it as something in an appealing way. E.g Lady Marmalade is a modern vogue show girl/brothel. This gives off a sexual tension, which is something you cannot avoid looking as theres nothing else their in the shot.





Pink- Who Knew
In this music video we are made to look at Pink, as the background and everything around her is faded and she is in focus (focus pulling), she gives us direct adress by looking straight into the camera so it looks like she is personally looking directly into our eyes.
She is in bright clothing and the background of the fairground is in dull colours, we then get the impression her facial expressions are important, and she is singing about herself. The background is less important yet shows us the story she is singing in visuals of two young actors. We see everyone else as just a busy crowd and nothing important.

The couple who are playing out the story never look at the camera, they are constantly giving us indirect adress. This gives off the effect that we are watching over them, and they do not know this.

At the end of the video she used indirect adress for a bit and as soon as the music fades she looks up and uses direct adress right untill the end, this gives off a powerful effect.


How goodwins theory can influence Our Music Video
Goodwins theory has inspired me to have a sucessful music video. His theory can help me structure my music video, in which then i can expland to make ours unique yet still sucessful. By having our genre of music relate to our visuals so it suits the song. Because our music video doesnt come under a catogorie, we decided to do ours concept based, picking up on more abstract images, this way the visuals will match the music and be attractive to watch as the music will fit in perfectly.
Whilst editing our videos we have captured, we will make sure the tempo and beat of the music fits in perfectly to our visulas, which will make sure the audience have an enjoyable watch, and it will be sucessful. W are also going to match the visuals to the lyrics, so that our music video does not look like something totally random we have decided to do. We have many relations to the tracks name, and the niche of lights. We will be sucessful in doing this.

Intertextuality and Music Videos

Music videos have been around since the 1920's. Many Jazz musicians of that time, for example Bessie Smith, made short clips to go with popular songs.
In the 1970's the record industry discovered Tv Shows as a opportunity to promote artists. Short 'promos' they created started to replace the live performances of the artist on the Tv.
1975 Bohemian Rhapsody released a huge successful video which was released by Queen. They made the begining og the video era and set the trend for the modern music video. The video is considered to be one of the first ever to use advaned visual effects.

Since cinema came around, it created the ability to bring songs and music to life. The advances to technology have changed the music video industry into the great success it is today with amazing visual effects.

Directors who started making music videos;
David Fincher, he made Madonna (material girl), Vogue and Express yourself
Spike Jonze, made Fatboy Slim and Praise You.
Michael Gondry created Bjork and Foo Fighters music videos.


Intertextuality examples;

Red Hot Chili Peppers - californication
The intertexulity used is a video game.
The movement of the characters in the video game fits into the beat perfectly by the transitions and movements.
The characters of the game look asif they are singing to the song also. The lyrics fit in perfectly also, when the band mention a pregnant woman in their song, an animation of a pregnant woman appears in the action game. So not only does the music video fit into the beat, it fits perfectly in with visuals too.
The audience relises eventually that the aim of the game is to collect certain tockens to gain more points, the tockens are the bands logo, so they use their brand identity also, we notice that the animations in the game are actually the members of the band, they look really simular.
I think this is really successful because the video is narrative based through a video game, this engages the audience as we are interested all the time in what is going to happen next to the anaimations in the video, whilst we still see the bands personal touches by including their logo, and the the characters are them too, the music video does not contrast with the lyrics atall, they have included many anaimations, and effets to match the lyrics. The music video is of a high quality also.



Gorillaz - Clint Eastwood (their first video)
The inspiration of Thriller by Michael Jackson comes into the video at some point.
This music video is really clever as the visuals match the music.
The Gorillaz have used their anaimation video as their brand indentity, all their music videos and album covers, images ect are all animated.




1993 REM- Bad day
They have used the theme of a TV news report.




The music fits in really well with the transistions,
all news reporters sing the lyrics. There are many effects like two people talking to a news reporter in their home with a rain cloud above their head to refelect their mood.

Intertextuality is also in fashion and photography.
1999- Shania Twain- Man I feel like a woman.
She was inspired by Robert Palmer- Addicted to Love.
Shania copied the video with just a few personal changes. The video is really simple, they both consist of the lead singer at the centre of the screen singing down a micro phone, dressed in lovely clothes that were the fashion at the time, sourounded by models, Shania chose male models, all good looking and again, dressed in fashionable clothes asif it was a cat walk.
On the other hand, Robert Palmer used female models.
Neither of the videos tell a story, they both just include models in the background looking pretty/handsome but really they are just posing and not even playing their instruments.
These music videos are perfomance based.
I think this works well in both music videos as they appeal to both genres, the male are atrracted to the Shania Twain, and female to the male models at the background.

Quotes;

John Stuart- 'Incorparating, raiding and reconstructing essentailly the essence of intertexuality.'

'Generate both potentially nostalgic associations and new meanings'

'Use something the audience may be familuar with to'

'Possibale exeption of advertising'


Unfortunatly, because of limitation of resources/software available at schools, we cannot make any musi videos to the high standard these are.

Target audience

Lily Allen

is an English recording artist, talk show host, and actress. She is the daughter of actor and musician Keith Allen and film producer Alison Owen. Allen abandoned school and concentrated on improving her performing and compositional skills. She created several demo songs, and near the end of 2005, she created a profile on MySpace, where she made some of her recordings public.


Her second major album release, It's Not Me, It's You, saw a genre shift for her, having more of an electropop feel. The album debuted at #1 on the UK Albums Chart and the Australian ARIA Charts. She is making music of "experimentalism and fearlessness". I think her album attracts mostly young women.


Lily Allen Lyrics

Lily Allen - Smile Lyrics
When you first left me
I was wanting more
But you were ***king that girl next door
What'cha do that for?

More Lily Allen - Smile Lyrics
Lily Allen - The Fear Lyrics
I want to be rich and I want lots of money
I don't care about clever I don't care about funny
I want loads of clothes and fuckloads of diamonds
I heard people die while they are trying to find them

More Lily Allen - Ldn Lyrics
Lily Allen - Alfie Lyrics
Ooh deary me
My little brother's in his bedroom smoking weed
I tell him he should get up ?cause it's nearly half past three
He can't be bothered ?cause he's high on THC

More Lily Allen - Everyone's At It Lyrics
Lily Allen - I Could Say Lyrics
I could say that I'll always be here for you
But that would be a lie and quite a pointless thing to do
I could say that I'll always have feelings for you
But I've got a life ahead of me and I'm only 22



The website i used to research Lily Allen was http://oh-lily.com/wp/













Lady Gaga

'The first artist to have her first five six singles reach number one. She's won two Grammys, and has sold 8 million albums and 15 million singles digitally worldwide.'

Lady Gaga is very successful in targeting her audience, she does this by creating a remeberable name which is unique and easy to remeber.
She is deffinetly an inspiration to all young, men, women, homosexuals.
I think this because

Her rise to fame is from her outragious wacky costumes used in public which leaves everyone speechless everytime. She once wore a constume made out of an entire collection of Kermit the Frogs.
Lady gaga deffinetly appeals to the crowds! She has given the market exacly what they want, she appeals to the dance and pop market, she sings songs that people like to listen to.
She is constantly promoting her products. She promoted herself in all sorts of projects and world tours, so she is well known around the world!
Her lyrics are very catchy and easy to sing, she is enthusiastic and does well to express who she is, she has not changed her appearance or her performance, which is why we love her. And already Lady Gaga has been compared to Madonna and Gwen Stefani.


Lady Gaga doesn't like to refer to people as her "fan", instead she names them "Little Monsters."
She has tattooed "Little Monsters".
By giving her fans a name, they feel like they are joining a alsmost fan club, and feel more personal to Lady Gaga.


Her website http://www.ladygaga.com/theremix/

Music Videos

Lady GaGa – Bad Romance NARRATIVE BASED

The colours mainly used in this music video is red and white. They are contrasting colours, when she is dressed in white with a pale background she looks innocent and pure. When she is dressed in red with a dark background she gives off connotations of a firey anamalistic sex appeal. She gives direct adress in particular when she looks like this.

Lights flash and cut to the beat of the music deliertly.

story.. man buys her

product placement..vodka

editing follows softer beats, this makes it not so harsh or fast.

editing shown clearly is her eyes are made bigger.






Green Day – American Idiot PERFORMANCE BASED

This music video is at a constant fast pace, giving an image of total chaos.
There is a massive open space

unusual shots

movement speed- all three at different speeds at the same time, one will be sped up, another will be slowed down and the last will be normal.

american flag melting in the background pouring out with green liquid is a symobol of america, green-rotten destroying the flag- corrupt of the country.

green and black.







OK-Go – Here it Goes Again CONCEPT BASED (2, 975,789 views on utube)

8 tredmills
doesnt tell a story- very abstract
lipsincing movements to the beat of the music.
very simple but very effective
clothing very vibrant against the dull background.

Promotional Websites and Fansites

Red Hot Chili Peppers;

http:/redhotchilipeppers.com/
Brings you to this first page. The colours are very dark and mysterious, with a film tape positioned at the top of the screen with coloured images which draw our eyes straight away. These photos are repetitive, of their album name, with 'red hot chili peppers' printed at the top. They have done this for visual advertisment staright away.
There is no clutter on the page, meaning it is quite a simple layout but very effective, we can see the background does look quite busy with the dark edges, faded middle and black lines heading in different directions, but the tape strip stand out, so we know where we are focusing on. The colours match well and are not contrasting, so it look attractive to the eye. When we look at a webiste, in the first two seconds we judge it by these conventions, so the construction of the site has straight away gained the audiences attention.


We can easily see the navigation bar to the right of the film stip which stands out in bold red, with the bands logo next to it. In white it says 'go to' so we know they are links below we can click on to view their main website. 'Drive in', 'news' and 'log in'. the log in will be for fan members to sign up to be a part of the website more than for example me who will simply click 'drive in' to look around their website for a generall interest.
The font used throughout is the same font they have used on their logo.
Again, this is advertising their trade mark on their website, and showing to the audience their unique look they have made for the band.

When you click on the link 'drive through' this will take you to the main part of their website so you can navagate around. This looks like the image on the right.


The site is divided in different categories; news, fleamail, community, tickets, contest, virtual tickets, exclusives, discovery and store. These different links are placed on the left side of the page running down. The effect of this is good because you have time to look at the design on the website. The text is black on white so does not clash and is easy to read considering the text size is pretty small!
The picture just positioned off the centre is of their album name,using colours to match the background. The background is quite dusky and dark, but i think the use of suttle colours suits the image of their album. There is a photo of four people next to a car in black and white. They are not the band members, so i am not sure why they are placed there, but the use of clothes and e.g the woman with the tattoos suits the genre of music. I like how they are in black and white, because it makes the page more suttle and easy on the eyes, so there are no clashing colours or vibrant to put the audience off. They have set a mise-en-scene delibartly, it reminds me of California, which could be ironic as they have a song named 'californication' and this is where the band come from.

The audeience can see videos and photos of the band,

I think this website is really successful. They involve the audience into their band, because they have made a 'contest page' and have a 'sign up' for real fans, so they can send the band emails, and enter in the cometitions, the band members can also send them things about them on new upcoming events, so they really involve the audience.
The website itself, is easy on the eye, and shows their brand identity all the way through so the audience can get to see their unique design.