Me and Alanah have come to the conclusion that the target audience for our music video is teenagers and young adults, both sex (but mostly women) of between the ages 14-30. We have chosen to aim our video at this age group so we chose to have our video a concept based video. This is because it will suit the wide range.
I felt that the actual sound of the music appeals to a female audience more than a male audience, this is because she has a delicate, feminine voice, the start of the song to me also sounds like a twinkle noise, the music doesnt have a heavy beat to it, and is quite relaxing to be honest, this is why i dont think it will appeal to many males.
But me and Alanah plan to still have our video concept based, with the star motif of lights, and red hands throughout the video so it suits both sex.
We have letely decided to have a singer in our video. This is because we were finding it quite hard to connect all the different scenes we had recorded smoothly and so it didnt look like a slide show. It is hard to explain, but we didnt think this was working aswell as it would if we had someone in our video.
Currently we are undecided weather Alanah will mime or to get someone else to do it. But our aim is to have a modern fashionable young woman, to attract and relate to our stereotype.
At the moment our ideas are to have the opening of the music video with the dolly shot of the lights one by one flickering on, as the camer moves along the floor, the camera with then slowly focus up to a young woman standing in attractive but not revealing clothes infront of a floral or patterned piece of material to set a scene. We then can use layers on an editing effect on the macs and fade the video out underneath the woman singing, and then switching, so the woman will fade to the back and the other scenes will be he main focus.
I feel this will work really well, and I am excited to see the end result.
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