Branding can be done through stickers, badges, posters, lighters, flyers and so on. They work to establish a brand identity of the artist/band because everytime we see there logo we can identify who the band is.
The merchandise are successful, they create a niche because of the colours the band have chosen, the style of the item and what items they wish to sell.
It advertises the band, and gives fans what they want (something more than listening to their music).
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