Textural Analysis

The director Anothony Mandler has made sure the music and visuals accuratly match together, by having every cut matching to the beat of the music. I counted 54 cuts in the middle of this video. The cuts are a lot faster than you think; I counted this four times to make sure I was accurate.
We see close-ups of the artist Rhianna throughout this music video, we also see Laetitia Casta (the woman with Rhianna) eyes and other features of her face in a close up. The direct address used from both girls in the video engages the audience, especially male watchers. The notion of looking influences the audience to look at them, with their seductive poses and body language.

This music video is narrative based; the video represents a love story between two young women, creating a lot of tension in the music video, and a seductive nature.

Our locations

Alanahs Bed room will be the best place to film our fairy lights shot, as it is big and open it's going to be easy to shoot and have us two in the room and the camera on the tripod. Here, also we will have no problems with lighting as we will be incontroll of how light and dim we have it.

-Alanahs living room

We want to use this location because it is quite a big open area with enough space to place our lights/lamps all around the room. Because her floor is wooden flooring, we can easily use a chair with wheels to create a smooth piece of film when capturing the lights, instead of carpet which would not work aswell.

With the white walls, this will make the audeiences eye focus onto the light turning on, and will be brighter when filming, so this aswell is another advantage.

Because we are in controll of the lighting, we will not have any issues of it being to dark or too bright.

-Digswell Woods
I know this woods really well, so i have lots of places we can go to film.
The main place will be the carpark. My car will be parked facing down the pathway at dusk.
We will have to film this at the right time, or it will be too dark disorting the image, or too light meaning to will not be able to create the siloutte.

The carpark is right behind this pathway, so when i park my car and put the full beams on, i can shine it down this pathway, to create the silloutte.

I like this because it has a big open space and we can use the benches to create different angles. I was thinking for this set to have sparklers being moves around in somebodys hands really fast to create a good effect of light.











- Motorway
This motorway is opposite the woods where we are also filming in, so this fits into our scedual, and because this location is in welwyn, it is quite far from where Alanah ( my partener) lives, so to film this all in one day will be a huge advantage.
We want this motorway bridge because

Camera work and editing ideas

Our music video is going to be concept based. We feel this would compliment the music and the lyrics.

The niche we are creating is lights, we want to capture as many lights we can in our music video, we think this suits the music and will be different to attract the audiences eye.

Our ideas so far;
Dolly shot - Lots of lights placed round a room, we will have an adapter to plug the lights in when the camera reaches them. We have to do it like this because otherwise the camera will get us in the shot running to turn the switches on. We will have a chair with wheels on, with someone sitting on it with the camera, slowly capturing all the lights, so it is smooth and constant. Whilst the other person will be switching the plugs in as the camera reaches the light.

We will be using my car in a darkened place, with my full beams on with someone infront of the car. Creating a siloutte effect, we are hoping it will rain also, as we feel that will create a good effect, and suit one particular part of the music where the song sounds like raindrops.

Motorway- we will be standing on a motorway bridge looking down at the cars, we will have the camera on a tripod. This will take a long time, as we want to capture the sun going down and the lights rushing by, so we need to speed the filming up.

Fairy lights- The two of us are in a dimmed bedroom wrapped in them, we are going to film for a few seconds, then pause the camera, move positions, and record for a few second. This will take a lot of time and we will have to edit us out of the shot when we go to pause the camera. But the outcome will be really effective, with two people wrapped in lights dotting around the room getting closer and closer to the camera. I had the idea of becoming closer to the camera from one of Lady Gaga's videos ( bad romance).

Rain- I found a video of rain pouring ontop of a hard flat surface from a particular angle, it looked really effective and i staight away wanted to use it for my music video.
I thought of having headlights bleaming at a table, or have mycar parked under a street lamp, and capturing the same image as they did. This would really suit the beat to our music we have chosen.

Streetlamps- We want to capture a steretlamp flickering, and it have it at the end of our msuic video, i think this would be a good image to fade our music at the end.

Stea,- My last idea so far, is to capture the steam of something using a light.
I saw this the other day, and i thought it looked effective, espeically as our music video is going to be very abstract with the niche of lights.

Lyrics

                      

Red Hands

Verse 1:

I’ve been caught red handed                               Red hands blurred, then focusing in.

I’ve been caught in the act                                    Red having connotations of danger & lust

I’ve been caught red handed                               Having a girl on a bed, matching lyrics to

I’ve been caught breaking your rules               visuals 

I’ve been caught in bed with                               Bedroom shoot ( fairy lights )

I’ve been caught in bed with                               Jump cuts of the bed scene

I’ve been caught in bed with

Another memory

Pre Chorus:

So pull the sheets and lets forget everything that you’ve just seen,

So pull the sheets and lets forget ‘cause

Chorus:

I, I don’t know what to do,

I don’t know what to say anymore

This house is always open,

I, I’ve been told what to do,

I’ve been told what to say for a little too long

Here we go now

Verse 2:

I’ve been handed in and

I’ve been asked to explain

Why I’m caught red handed,

Why I’m caught breaking your rules

It’s a little harder

What you’re trying to admit

When you’re caught in bed with,

Another memory

Pre Chorus:

So pull the sheets and lets forget everything that you’ve just seen,

So pull the sheets and lets forget ‘cause

Chorus:

I, I don’t know what to do,

I don’t know what to say anymore

This house is always open,

I, I’ve been told what to do,

I’ve been told what to say for a little too long

Here we go now

Bridge:

Here we go now (X16)

Go now go now go now go ‘cause

Chorus X2











To attract the audiences eye with the notion of looking, we are going to have a shot of red hands, it will be blurred so the audience is interested to see what it is, then slowly become in focus.
We will havwe direct adress when we are wrapped in fairy lights comming closer and closer to the camera which will be on a tripod.

Branding

Branding can be done through stickers, badges, posters, lighters, flyers and so on. They work to establish a brand identity of the artist/band because everytime we see there logo we can identify who the band is.

The merchandise are successful, they create a niche because of the colours the band have chosen, the style of the item and what items they wish to sell.
It advertises the band, and gives fans what they want (something more than listening to their music).

Creating a niche

Artists have their own individual aspects to their music. They do this so they are different to attract us as an audience.

A niche can be created in different catagories.

Camera effects
As with any moving image text, how the camera is used will have a significant imact meaning
-Camera movement, angle and shot distance need to be analysed.
- Camera movement may accompany movement of performers. (walking, dancing ect)
-The close up prefominates, this creates a sense of intimacy for the viewer. It emphasizes half of commodity on sale ( half music, half artist) For example Robbie Williams sells his brand with his name along side his music. Lady Gaga sells on her image and her name. They both offer something different because of their look, another example is Jedward, this their unique hair styles.

In order for our music video to be successful, we need to be different and creative.

A good example is 'The dark of the Matinee- Franz Ferdinand'

Digital Effecrs/Editing

Play with original images to give audience a pleasurable effect ot disturbing split screens, colouristion and blockbuster film style CGI.

Radio head- street spirit (1996)
Their video has a contage editing, with fading in.
Slowing motion down of liquid being thrown, slowing down objects been thrown, wind effects with fan, dog barking, breaking of glass slowly.
lighting- dark, black and white.
Someone in some shot was fast and one was slow.


Star- Image MotifsRed hot chilli peppers icon appears alot throughout all their videos, websites, CD covers and magazines. This is brand identity. This doesnt always have to be an icon though, The Gorillaz for example are well known for their annamtion on music videos, CD covers ect. This is how you create a niche, something the audience will recognize you by. It can range up to anything, it could even be a certain colour or certain word that is repeated, ect.
PromotionA promotional package includes
-the song (their lyrical themes and musical structure/genre)
-The record covers (singles and albums and image of the star they present)
-Media coverage (from interviews about career and private life through tabloid gossip)
-Live performance (image through stage show) Lady gaga for her crazy costumes and hair styles, Robbie williams started hanging upside down, Blink 182 which i saw at Reading festival 2010 played the drums whilst being rotated upside down. The more memorale their perfomances are, the more they are advertised.
-The music video, which may draw upon the image presented in each of the other aspects.



Re- Construction of image
Can lead to different idea, that havent been done, meaning you can create a niche, which attracts the audience to your music.

VoyeurismThis links to notion of looking, we have to be influenced to look, for example men like looking at attractive women. A powerful controlling gaze at the objectfied female on display. In music promotions, the female on display has been a staple element.
This supports Goodwins theory as he said women tend to have ody parts exposed, and direct adress makes people stare.

Crazy In Love- Robbie Williams

In male performances, the idea of voyeurism treatment of the female body is often with the use of dancers flattering the male stars ego. (Robbie Williams is in the center) because the female dancers look at him, the audience is automatically influenced to look at him too.